Jasmine Lane by Elie Saab

Durar Group – Jasmine Lane by Elie Saab

Homes on Jasmine Lane

Durar Properties, part of Durar Group, has been operating as a leading property development group in Dubai, delivering premium residential offerings and transforming the city's real estate landscape. The collaboration with prestigious brand Elie Saab for the creation of Jasmine Lane villas in Jumeirah Golf Estates was a natural process for the developer, following the achievement and success of other projects such as J One tower in Business Bay and MASA Residence in Al Marjan Island. It is not the first time a major brand like Elie Saab has expanded into real estate but in the case of Jasmine Lane, the branded homes effortlessly transform the designer’s aspiration into reality, with a mix of nature, fashion, and the creation of elegant liveliness that characterise the villas.

Ushering the affluent buyer into an immersive realm of premium living standards, from branded furnishings and bespoke fit-outs to elegantly designed interiors, the Jasmine Lane branded homes are creating a full lifestyle experience. In a market that continues to evolve and is consistently faced with high demand, exclusivity, quality, and privacy matter most to luxury buyers. The convergence of prestigious brands with home ownership is at an all-time high, and branded residences in Dubai have carved a distinctive niche in the market, reshaping expectations for high-end living.

Jumeirah Golf Estates