SO/Uptown Dubai by DMCC

SO/Uptown Dubai is one like no other. Bold, opulent, and eccentric, the development will continue to tell stories for years to come. Located in one of Dubai's most sought-after neighbourhoods in Uptown Dubai, SO/Uptown is committed to providing a premium living experience evident in every detail. Panoramic views, exquisite interior design, and state-of-the-art technology come together to enrich the vibrant surrounding cityscape, in a timeless tale of iconic luxury. Belonging to the Ennismore portfolio, which also includes SLS, Hyde, 25Hours, and The Mondrian, the SO/ brand is part of a solid legacy.

Uptown Tower in Dubai offers a luxurious and unique experience, with its iconic design inspired by the shape and light reflections of a diamond. The location provides uninterrupted views of the city's impressive skyline and the Central Plaza below. The emphasis on luxury is evident, promising a high-end experience with amenities and a service excellence approach to hospitality. Guests are promised an upscale stay in a setting that combines architectural elegance with a bold and fashionable ambiance. The tower’s eccentric design reigning supreme over the city, alongside the captivating views over the mega-mansions in verdant Jumeirah Islands reveal an impressive perspective rarely capitalised on, until today.

DMCC has held the prestigious title of the top global free zone in Dubai and has masterminded the Uptown Dubai district. They are the driving force behind the transformative Uptown Dubai development, redefining upscale choices for living, working, and entertainment. The project will showcase 215 luxurious SO/ Residences situated on the highest floors of Uptown Dubai's super-tall tower. This exclusive collection of private residences marks SO/'s debut in the Middle East, introducing a limited edition of premium living experiences to the region.

Reaching New Architectural Heights