Goyard Bags: The Paris Trunk-Maker Behind Today's Most Sought-After Handbags

The Goyard story will always be tied to the world of travel. Long before its canvas totes became fixtures of first-class lounges and private wardrobes, the house belonged to Paris’s great tradition of trunk-making, where luggage was not merely carried but commissioned, fitted and made to last.

Its roots reach back to Maison Martin, founded in 1792, before François Goyard later gave the maison its name in 1853. This history is still evident in the bags today. The lightness, structure, personalisation and travel-minded practicality of Goyard pieces all speak to a house that began with trunks, cases and the careful movement of possessions from one place to another.

In 1892, Edmond Goyard introduced Goyardine canvas, the material that would become the house’s most recognisable signature. Its dotted chevron pattern refers to the Goyard family name and to the family’s historic connection with log driving in Burgundy. What might first appear as a graphic motif is therefore something more personal, a family code carried into modern leather goods.

Here is a closer look at some of the Goyard bags that continue to define the house, with prices shown in US dollars as an indicative guide.

 

Goyard Saïgon Bag — $4,500–$8,000+

It is no exaggeration to suggest that the Saïgon is where Goyard’s trunk-making past is most clearly carried into handbag form. Its wooden handle, structured body, leather-reinforced corners and trunk-style rivets give it a presence far removed from the ordinary canvas tote.

The Saïgon does not rely only on Goyardine canvas for recognition. Its silhouette is enough. The handle gives it architecture, the corners give it structure, and the overall form recalls the personal cases once carried by clients who travelled with trunks rather than luggage sets.

In smaller sizes, particularly Mini and Nano forms, the house codes become more concentrated, making the bag especially compelling for collectors. Its price range reflects that quality, with like-new examples sitting between $4,500 and $8,000, while rare colours, editions or finishes can move higher.

For a collector who already owns the more relaxed Goyard totes, the Saïgon feels like a natural progression. It is more formal, more architectural and more closely tied to the maison’s origin as a maker of trunks and cases.

 

Goyard Anjou Tote — $2,770–$5,500+

The Anjou is Goyard’s more polished open tote, built around a reversible construction that gives the familiar canvas form a richer interior life. With Goyardine canvas on one side and leather on the other, it offers two moods in a single bag.

That duality gives the Anjou its particular value. With the canvas side facing out, it carries the unmistakable Goyard look. Reversed to leather, it becomes quieter and more polished, making it useful for travel, daily errands, private lunches, school runs and shopping appointments.

The Mini has particular charm, carrying the Goyard look in a more social scale. The PM and MM sizes are better suited to regular use, particularly for buyers who want a recognisable Goyard tote with more substance, leatherwork and finish.

Prices generally range from around $2,770 to $5,500, depending on size, colour, condition and personalisation. More polished than a casual canvas shopper and less formal than the Saïgon, the Anjou gives the Goyard tote a well-finished daily form.

 

Goyard Artois Tote — $2,700–$5,500+

Where Goyard’s open totes are known for ease and lightness, the Artois brings a more disciplined version of that idea. It keeps the lightness of canvas while adding structure, security and daily practicality. A zip closure, reinforced leather corners and a more constructed body make it especially suited to travel, work and full days in the city.

It can carry documents, a small laptop, travel essentials and personal items without feeling too open or unstructured. For frequent flyers, the zip alone makes it easier to manage through airports, hotels and busy days in the city.

Its appeal is more practical than ceremonial, with a crisp shape, reinforced corners and enough order to make it useful for years of regular use. In neutral colours, the structure and leather corners give the bag a cleaner, more pulled-together look.

With prices generally ranging from around $2,700 to $5,500, the Artois sits close to the Anjou in value, though the two serve different needs. The Anjou is softer and reversible. The Artois is more secure, more ordered and better suited to buyers who want a Goyard tote for movement, travel and daily use.

 

Goyard Bohème Hobo — $3,000–$3,900+

Not every Goyard bag follows the familiar tote structure. The Bohème Hobo introduces a softer shoulder shape, giving Goyardine canvas a more relaxed form. The Bohème feels easier, more informal and less expected, with a shoulder-led shape that softens the house canvas without losing its recognisable line.

The hobo shape gives Goyardine canvas a more informal line, while the zip closure keeps it practical for travel days, city weekends, resort dressing and informal lunches. It suits buyers who want a recognisable Goyard piece without choosing the familiar tote format.

The Bohème is also a useful second Goyard bag. Many collectors begin with one of Goyard’s classic totes, then look for a shape that feels more personal. The Bohème answers that need. It carries the house pattern clearly, but in a less familiar silhouette.

With examples often appearing around $3,000 to $3,900, the Bohème sits below the upper Saïgon and larger Anjou or Artois ranges. Its role is different, offering a softer and more relaxed counterpoint to polished totes and structured handbags.

 

Goyard Saint Louis Tote — $1,890–$3,000+

There are few luxury totes as closely associated with modern travel as the Saint Louis. Originally conceived with the ease of a beach bag, it uses Goyardine canvas in a light, open and reversible form, with a detachable pouch fixed to one handle for smaller essentials.

The design is simple by intention. There is no zip, heavy lining or rigid structure, which keeps the bag light enough for shopping, flights, summer dressing and everyday use. The PM offers a neater city size, while the GM gives more room for weekends, family days and travel.

A familiar chevron pattern delivers the recognisable Goyard look across each version, while colour, size and limited editions give collectors several ways to approach the design. Prices generally range from around $1,890 to $3,000 and above, with rare colours and excellent condition raising the figure.

For buyers building a Goyard collection, the Saint Louis often works as the everyday piece rather than the most formal one. It carries the Goyard identity clearly, but its open form and light construction keep it relaxed enough for regular use.

 Editorial credit: Robert Way / Shutterstock.com