You may have come across the term private banking or private banks several times, but have you wondered what they actually do, and if it's something that may benefit your financial journey?
Whether you’re considering using these exclusive services or just curious about how they differ from traditional banking, our comprehensive guide to private banking will shine a light on this mode of banking.
What is Private Banking?
Private banking refers to a collection of customised services provided by retail banks or financial institutions to affluent individuals or families, addressing their distinct banking requirements. Private banking matches clients with individuals or teams capable of managing all their financial affairs within the bank.
Often termed "relationship management," this specialised form of banking involves building strong ties between wealthy clients and their designated private bankers. These professionals maintain a thorough understanding of their client's financial circumstances, which enables them to offer tailored suggestions. These individuals are responsible for creating a financial strategy, overseeing accounts, and aiding clients in achieving their financial objectives.
Although the personalised service aspect of private banking is a significant attraction, it's not the sole benefit offered by a private banker. Apart from serving as the primary contact for private clients, a private banker is also capable of handling bill payments, delivering wealth management services, and facilitating access to exclusive products beyond the bank's usual offerings.
What is a Private Banker?
A private banker is a financial specialist offering personalised banking services like a concierge. They possess expertise in the advantages provided by private banks and are skilled in navigating channels and advocating for clients when, and as needed.
They assist clients in optimising their banking experience with minimal hassle. A private banker helps create a financial plan tailored to your goals and makes banking easier by connecting you to resources. They keep an eye on your accounts, explain investment risks, and adjust your plan during big life changes or market shifts. They also assist with borrowing, offer competitive rates, and help with business needs like credit increases and succession planning. Additionally, they inform you about tax changes and connect you with legal advisors.
How does Private Banking Work?
As a private banking client, you can bypass the teller and directly contact your relationship manager via phone or email for assistance and transactions. While specific services may differ, private banking typically includes:
● Financial planning
● Investing
● Philanthropy
● Risk Management
● Wealth management
● Tax Planning
● Trust and estate planning
Why Should You Consider Private Banking?
● Better rates and lower fees: Private banking clients may enjoy higher interest rates on savings accounts and CDs, as well as reduced or waived fees on their accounts.
● Financial guidance: Private bankers assist clients in making major financial decisions such as buying a house or planning for their children's education.
● Investment advice: Private bankers offer advice on investing, from asset allocation to tax strategies, helping clients manage their wealth effectively.
● Estate planning assistance: Private bankers provide guidance on setting up an estate plan, and if necessary, refer clients to estate attorneys for specialised assistance.
● Lending support: Private bankers help clients with various lending needs, including mortgages for home purchases and loans for luxury items, leveraging their expertise to find suitable financing options.
● Tax planning and philanthropy: Private bankers stay updated on tax laws to help minimise clients' tax burdens and may provide access to professionals for philanthropic planning.
● Credit and cash-flow management: Private banking clients have access to lines of credit with favourable terms and assistance in managing cash flow effectively, even from less liquid assets.
Eligibility for Private Banking
Eligibility criteria for genuine private banking differ depending on the bank. However, these services are typically designated for high-net-worth individuals, defined as those with at least $750,000 in investable assets.
Investable assets include liquid or easily convertible assets, including funds in checking and savings accounts, CDs, money market accounts, stocks, bonds, mutual funds, retirement accounts, and trusts. While the minimum threshold for private banking eligibility varies, $1 million is often a standard benchmark requirement.
Yet, certain private banks demand investable assets of $5 million or $10 million for account consideration. Additionally, even within these banks, such assets may not guarantee access to the most exclusive products offered by the bank.
The Cost of Private Banking
Private banking services may incur various costs and fees, which differ depending on the bank and the specific services offered.
Most banks earn commissions from selling products to their clients. Clients should be aware of their commission-based nature. Private banking fees can be fixed or sliding. Fixed fees are like regular account maintenance charges, potentially avoidable with a minimum balance.
Alternatively, some banks charge a percentage of assets under management (AUM), typically around 1%.
Advantages of Private Banking
● Concierge-like services: Enjoy the convenience of having a single point of contact at the bank for all your financial needs.
● Competitive rates: Benefit from higher yields on deposit accounts, below-market interest rates on loans, and fewer fees compared to standard bank accounts.
● Exclusive benefits and perks: Access specialised financing, estate planning services, higher mobile deposit limits, complimentary safe deposit boxes, and discounted or free entry to events and attractions.
● Single point of contact: Receive personalised attention from a dedicated private banker who can address your concerns, troubleshoot financial challenges, and connect you with bank experts, enhancing banking privacy and minimising the need to repeat your financial situation.
● Benefits for business owners: Private banking assists in managing both personal and business finances, optimising personal finances while supporting business growth.
● Access to alternative investments: They open doors to exclusive hedge funds and private capital opportunities.
Private Banking v/s Wealth Management
Both private banking and wealth management provide financial planning and investment management services, often inclusive of portfolio management, tax planning, and estate planning. However, while some wealth management programs are housed within large banks, wealth management firms are not obligated to operate under banking charters, like private banks.
Additionally, wealth managers may not have access to all of a client's financial accounts. In contrast, many private banking clients entrust their certified private bankers with managing their daily finances, including overseeing checking, savings, CDs, and investments.
Is Private Banking the Right Choice for You?
Private banking provides personalised service, comprehensive financial solutions, and convenient banking all under one roof. However, even if you meet the qualifications for private banking, it might not suit your needs.
Private banking could be financially advantageous if you enjoy higher yields on deposit accounts, lower interest rates on loans and credit lines, and reduced account fees. The exclusive benefits, perks, and the availability of an on-call private banker might also justify the cost.
Hiring a certified financial planner, CPA and investment manager separately may provide comparable services, potentially with greater expertise, at a lower cost compared to the all-in-one approach of private banking. Calculating the expenses of private banking versus building a team of specialists can help determine whether private banking is financially viable for you.
Private banks usually don't disclose a complete list of services and fees because of the exclusive nature of the business. As a result, comparing options and finding the right bank can be difficult. Before choosing private banking, it's wise to interview multiple banks to understand the perks, services, minimum asset requirements, and costs they offer.
Like with most financial institutions or banks, it is very important to do ample research before you come to a final decision. Private banks may levy high fees, potentially amounting to significant sums annually, so analyse whether these fees align with the benefits you derive from private banking.
Banking plays a very important role in your financial journey, and selecting the right partners can significantly impact your success. Take the time to assess your needs, compare options, and seek advice from trusted financial professionals to make informed decisions tailored to your unique circumstances.
