Published: 27 May 2026
Burj Binghatti Jacob & Co Residences is taking shape in Business Bay and is one of Dubai’s most ambitious exercises in branded residential design. Developed by Binghatti in collaboration with Jacob & Co., the project makes a virtue of scale and visual identity, bringing the precision of watchmaking and the geometry of fine jewellery into a 100-plus-storey residential hypertower. Now under construction, the tower is expected to be completed between 2026 and 2027, subject to final construction progress and authority timelines.
Height is the first thing that draws attention to Burj Binghatti, but it is not the detail that does the most work. The tower is built around a precise creative thread, taking cues from watchmaking and fine jewellery without leaving them as surface decoration. Its diamond-like spires give the building its clearest profile on the skyline, while residences named after precious stones and Jacob & Co. timepieces carry the reference into the private spaces. The idea is bold, but it has discipline, and from crown to residence, the design stays with its subject.
A Tower of Height and Identity
Business Bay places Burj Binghatti within Dubai’s central high-rise core, close to Downtown, Sheikh Zayed Road and the canal. It is a fitting setting for a tower built around height, visibility and private residential living.
Burj Binghatti is planned as a residential tower of more than 100 storeys, with project material and tall-building records placing it among the most ambitious residential schemes now under construction. While figures for its final height and floor count vary slightly between references, the project is intended to sit among the world’s tallest residential towers, with final specifications to be confirmed once construction is finished.
The tower draws the eye upwards to a faceted crown of diamond-like spires, giving Burj Binghatti its clearest profile and linking the architecture directly to the jewellery references behind the project. Instead of a quiet roofline, the tower finishes with a cut-stone effect. A little theatrical perhaps, but very much the point.
Jacob & Co. and the Design Thread
Jacob & Co. gives Burj Binghatti its most distinctive reference point. The New York watch and jewellery house is known for complicated timepieces, gem-set designs and objects made with a strong sense of theatre. In the tower, that world is carried into the architecture through the diamond-like crown, the naming of the residences and the material mood planned for the interiors.
The residences take their names from precious stones and Jacob & Co. collections, including Emerald, Sapphire, Ruby, Diamond, Fleurs de Jardin, Astronomia and Billionaire. It could easily have become a branding exercise, but the idea has been given a clear place in the building. The names are not left at the brochure level; they help shape how the project presents its suites, sky mansions and penthouses.
Inside, the same reference is continued through materials associated with polish and detail. Project material mentions marble, brass-metal details, stainless steel, wood panelling, mirror and tinted glass, porcelain slabs, leather and velvet. The effect is closer to a private salon than a standard residential lobby, which feels apt for a tower linked to a jewellery house.
Binghatti gives the building its Dubai scale and development discipline. Jacob & Co. gives it the finer grain with the sense of cut, finish and display.
Private Residences Above Business Bay
Planned around suites, villas, sky mansions and penthouses rather than a conventional apartment mix, Burj Binghatti’s upper residences carry the closest link to Jacob & Co.’s watch and jewellery world, with names drawn from gemstones and the brand’s collections. The higher homes are presented with a stronger sense of privacy, finish and individual arrival.
Private lift access is one of the clearest details in the project material. Residences are designed to open directly into generous interiors, with broad glazing, natural light and views across Business Bay, Downtown Dubai and the wider city. The arrival is treated as part of the home, rather than a step after a shared corridor.
At this height, the view becomes more than a pleasant detail; it shapes the rooms, the proportions and the way the city is experienced from inside. Dubai is not simply seen in the distance; it becomes part of daily life in the residence.
Penthouses sit at the most expressive end of the project. Named after Jacob & Co. collections, they are presented as private sky homes rather than spacious apartments. The idea is polished, but it rests on practical luxuries too, from private arrival to long views and a clear remove from the city below.
Amenities and Everyday Privacy
Privacy, leisure and service shape the amenity plan at Burj Binghatti, with three swimming pools and a collection of resident spaces planned within the tower. These areas give residents somewhere to spend time beyond the private home, while keeping the discretion expected at this level of residential design.
The Business Bay address keeps the tower close to restaurants, hotels, offices and Downtown Dubai, while the internal facilities give daily life a more contained rhythm. Pools, lounges and wellness-led spaces add a quieter layer to the building, supporting the slower parts of the day as much as the more formal sense of arrival.
The interiors continue the project’s polished material direction, with marble, metal, glass, leather and velvet among the finishes referenced in project material. For a tower of this scale, the real test lies in the quieter details. Circulation, privacy, servicing and resident access have to be resolved with the same precision as the more visible design gestures. The amenity spaces, therefore, are not simply added comforts; they support daily life above the city with a sense of order and discretion.
A Tower Still Taking Shape
Still under construction, the tower is generally expected to complete between 2026 and 2027. Planned as a 100-plus-storey residential hypertower in Business Bay, it is already being watched for its place among the world’s tallest residential buildings, while its final height and specifications will be settled as the project reaches completion.
For now, the outline is a central Dubai address, a faceted crown and branded residences which give the project a strong identity before the last details are in place. The design draws from watchmaking and fine jewellery, though its real measure will come through the finished homes, shared spaces and resident arrival.
At this stage, the project sits in the demanding middle ground between proposal and finished address. Its recognisable crown has secured early attention; the completed tower will rest on the quieter parts of residential life, from arrival and privacy to finish and daily ease.
