The Journal

Beautiful watches are coming to the market every week, in incredible numbers. Ultimately, what makes the difference between just another pretty watch and a timeless horological piece is precisely brand identity, brand heritage, and product character. A strong identity that stands out is also visible and recognisable for the collectors. For the past two centuries, Sotheby’s took on a pioneering role of bringing together the finest from the world of collectible watches, all under one roof, treating each and every single piece with the same attention to detail and the same passion for the product as those who are prepared to enter a bidding war to secure that bespoke watch to add to their collection.