The Journal

The Journal

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new rolex to buy

Founded in 1905, Rolex has shaped much of what we now consider the modern luxury watch industry. A series of new releases this year reveal a watchmaker at the height of its powers – one that knows how to evolve to meet changing tastes and needs without diluting its core identity. This year’s new lineup spans the full spectrum: reinvented classics, showpieces that veer into high jewellery, and perhaps most significantly – an entirely new model, the Oyster Perpetual Land-Dweller. Read on as we spotlight six standout Rolex watches released in 2026.