The Journal

Branded residences have always held immense appeal for luxury home buyers and are only growing in popularity. In Dubai, there has been over 400% growth in the branded residences sector since 2014, with the number of projects in the city more than doubling between 2019 and 2024. The backing of a reputed brand adds tremendous value to any residential development as buyers can be assured that certain standards will be met, whether it is in the quality of the construction, the timely delivery of projects, or the level of services that will be available to residents. Since the early 90s, hotel apartments have attracted the attention of long-term business travellers. With the advent of freehold property purchases in Dubai, hotel brands found a prime opportunity to develop residential projects that would offer all of the services that their clients knew and loved.