The Journal

Fine jewellery and high-end watches are among the most established alternative asset classes, retaining value across generations. New smartwatches however rarely fetch the kind of prices seen in traditional horology, largely because tech can be mass-produced in a way mechanical complications cannot. Still, the lines are beginning to blur. As brands like TAG Heuer, Hublot, and even Apple lean into diamonds, gold, and bespoke editions, a handful of smartwatches have entered serious collector territory. From diamond-set bezels to limited edition sets, these are the most expensive smartwatches ever made.