The Journal

In the world of luxury watches, Rolex isn’t exactly rare. Compared to houses like Patek Philippe or Richard Mille, which produce thousands of new pieces each year, Rolex reportedly manufactures more than one million. Recognisable and ruthlessly consistent, you are likely to spot one on the wrist of a young banker, an influencer, or perhaps your neighbour in business class. While Rolex is luxury, it’s also repeatable. Which makes it all the more fascinating when one breaks auction records and sells for six figures.