Rashad Serhan

Sales Manager - Project Developments

As a Project Developments Sales Manager at Dubai Sotheby’s International Realty, Rashad adds unquestionable value to the team and Dubai's luxury real estate market. He specialises in off-plan projects and luxury branded residences, exhibiting a deep understanding of the qualitative factors and markers that make one home truly world-class and another one merely special. Such talent can only be attained through market knowledge, robust strategies, reliable partnerships, and a keen focus on service.

Before transitioning to real estate, Rashad served as an advisor for the Embassy of Kuwait in London for three years. His expertise in foreign policy, diplomacy, higher education, and governmental relations in the UK has endowed him with a distinct credibility and a nuanced understanding of global governance and cultural dynamics. His diplomatic background allows him to bridge cultural gaps, tailor his consultative approach, and serve an elite international clientele, as Dubai’s super-prime postcodes continue to perform strongly and demand for luxury branded residences soars across the emirate.

Rashad's academic foundation in Anthropology, with a degree from Bristol University, provides him with insights into cultural nuances while fueling deep, trust-based connections with clients. This skill set is complemented by his fluency in English, Arabic, and French, which saw him build a broader client base and enjoy a competitive edge as a multilingual advisor.

Outside the realm of real estate, Rashad is an avid consumer of art. He enjoys painting and sculpting and is well connected to the UK art scene, which aligns perfectly with Sotheby's brand, art, and auction house legacy.